Who Is Your Business About?

Wanda is the VP, Talent Acquisition at Dignity Health

My business is for my clients. Seems like a wildly obvious declaration doesn’t it? Well I am not convinced it is. I don’t think that owning a business equals truly serving your clients. I believe we can get so caught up in getting the next client that we aren’t paying attention to the incredible ones we already have. In the stress and busyness of business we can forgot why we began our careers, wanting to offer something beautiful and valuable that only we can provide.

Kate is a neuroscientist and Owner/CEO of Body Mind Balance

Every step of what I offer in my photography business is about what I am giving to my clients.  It begins with the first phone call, finding out exactly what they want in their business, author,  office-lifestyle or family portrait, to coaching them during the shoot to reveal their very best self, to helping them select and utilize their new photographs to up level and represent their business.

My goal is to always create a space where my clients feel taken care of, heard and seen. I want  every single one of them to walk away with one of the most fulfilling & fun experiences  they can have knowing they have invested their hard eared money well and that the results will be impactful. 

I have a friend who owns a restaurant in San Francisco, @PazziaResaurantadnpizzaria,  and I swear to you every person who walks in that place is greeted like a dear friend with a huge smile and or a hug. While I know they go for the incredible food I also know they go, as I do, because how Massimo the owner makes them feel. This is a variety of connection and customer focus that is so endearing and valuable! I also see this gratitude and love for clients in amazing Canadian photographer @NatCaronPhoto and it’s one of the reasons I adore her and her gorgeous work. She is always boasting about her clients, not the photography and it’s genuine not simply a gimmick. 

Marie-Christin Is a Global Digital Transformation Program Management professional

So in this hurried time of posting, rushing and hustling to get the next gig check in with  this question, “Who is my business is about?”.  I guarantee if you make it more about who you are serving, what you receive back will be rewarding and substantial.

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